The 2025 General Partner Survey
Preview
It’ll take more than AUM to grow private markets.The signal is clear: GPs want to grow, but they’re increasingly constrained by legacy systems, fragmented data and rising LP demands. These are the fault lines, and the future hinges on how firms respond.
- Fundraising: One in three GPs ranked fundraising as their top challenge, and two-thirds placed it in their top five. Staying competitive means sharpening investor engagement.
- Deal sourcing: More than half of GPs struggle to find quality deals. To widen the funnel, deal teams are exploring new markets, creating further challenges in the due diligence process.
- Investor relations: LPs are allocating more capital and demanding stronger benchmarking, risk attribution and reporting from their GPs.
- Data management: Many GPs still rely on fragmented, manual systems, making it difficult to scale their systems and meet LP expectations for transparency.
Our publication reflects the input of nearly 100 global GPs and their responses to these market dynamics to more competitively raise and deploy capital. Read the report for a glimpse into how peers are adapting and where the industry may be heading next.
As of Jan 27, 2025
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